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The number of women buying handbags online has surged to record levels in Australia.
Key points: The Women’s Empowerment Fund says more women are choosing handbags for their feminine reasons – such as their feminist values and fashion senseSource: Women’s empowerment fundWomen’s Emforcement Fund survey suggests more women than men are buying handbag online.
The women’s empowerment fund says more than 1.4 million women bought handbags on the internet in the last financial year, with women spending an average of $6.10 on the products.
It said the rise was largely due to the rising popularity of online shopping.
“We are seeing an increase in the number of female consumers buying online as well as women using the internet to buy and sell their own goods,” chief executive of the women’s emforcement fund, Tanya Jones, said.
“More women are opting for ‘femmy’ or ‘feminine’ fashion over ‘manly’ or masculine style.”
The women said it was not only about the women buying their own handbags but also about women wanting to look good online.
But Ms Jones said it would not be long before the trend was for women to start shopping for handbags from men.
The women were also happy to talk about how online shopping was empowering.
“Online shopping is a great way to share the value of your own handbag with others,” Ms Jones told ABC Radio Canberra.
“I think this is a good time to talk to other women about buying their handbags and what they would like to do if they did decide to buy a handbag.”‘
Feminist’ and ‘feministic’ brands to be the top sellersThe women of the Women’s Entrepreneurial Fund, a women’s advocacy group, said there was a need for women in the workplace to buy handbags.
They said the industry was seeing a growth in the popularity of fashion, with brands such as Nike, Levi’s and Uniqlo leading the way.
“As women in Australia, we are looking for more value in our handbags,” Ms Lee said.
“[Men] are looking to buy from brands such in terms of affordability and comfort.”
The Women Entrepreneuric Fund also said that there were women in their 30s buying hand bags online.
“While it is a time of transition for many women in our workforce, we see the increasing use of handbags as a positive way to enhance personal style,” Ms Moore said.